Bringing a business onto social media in a meaningful way can be a scary prospect. Social media gurus and ninjas are in ready supply and willing to help, but the wide variety of best practices and ‘secret sauces’ make it hard to know exactly what will work for you.
While most of the platforms are free, social media can get expensive very quickly. The tab will likely include consultants, agencies, community managers and advertising.
Does Your Branded Franchise Need Its Own Social Media Strategy?
While social media can perplex a single business unit, imagine the challenges and multidimensional complications that can arise when a franchisor decides to incorporate social media into his or her integrated communications plan. Social media does not dictate an entire marketing program, but it must be approached with the same level of attention and definition as the rest of its marketing counterparts. Continue reading
Most of the people that I know who are really making an impact for companies in the social media space see themselves as marketers, vs. singling themselves out as specific to social media. Obviously the Continue reading
Twitter and Facebook, world’s two most popular social networks are engaged in a vicious battle to edge each other out as the preferred network for business users. Both networks have their own pros & cons, though neither is perfect, they are as close as it gets to perfection in social media.
The popularity of a social network depends on Continue reading
One of the essential hires for companies that want to affect real change as a social media savvy organization connecting with people and communities is a Community Manager. During the social media discovery and initial learning phase, the addition of a Continue reading